ColorazaLearn · Design · Manifest

Instagram engagement,
measured honestly.

Uses median ER, not average. One viral post won't skew your results. Free, no sign-up required.

Account Details

@

Feed Posts

Why median, not average?

One viral post inflates your average ER and hides your true performance. Brands care about your typical post, not your best day.

Example — 5 posts
Post ERs: 0.9, 1.1, 1.0, 1.2, 12.5
Average: 3.3% (misleading)
Median: 1.1% (accurate)

How to find your post data

  1. 1Open Instagram → go to your profile
  2. 2Tap any post → tap "View insights"
  3. 3Note the Likes and Comments
  4. 4Repeat for your last 10–20 posts
  5. 5Paste the numbers above (comma-separated)

Instagram Insights is available on Business and Creator accounts only.

Industry Benchmarks

Nano (< 10K)
Highest ER tier, tight community
4 – 8%
Micro (10K – 100K)
Strong niche authority
2.5 – 5%
Mid (100K – 500K)
Growing reach, some dilution
1.5 – 3%
Macro (500K – 1M)
Mass audience, lower % is normal
0.8 – 2%
Mega (1M+)
Celebrity-tier reach
0.5 – 1.5%

Interior design & home décor niche benchmarks.

Grade Key

ExcellentTop 10% of your tier
GoodTop 30% of your tier
AverageMiddle of the pack
LowBelow your tier avg

Level up

Great engagement starts with
great content.

Learn how to style spaces, shoot interiors, and build a design brand that attracts clients, not just followers.

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