No. 01
Pure white

The white that makes everything else look deliberate.
A clean, neutral white — no visible yellow, and none of the blue chill of a tube-light white. It gives you the cleanest backdrop there is — art, wood grain and metal all read sharper against it, which is why galleries use it.
It is at its best in a room with good daylight. In a dim, north-facing room it can drift towards grey, and in a home with a lot of dust and small hands it shows every mark — so use a washable finish and get the putty work right first.
Woods
- Light oak
- Ash
- Natural teak
- Walnut
Metal finishes
- Chrome
- Brushed nickel
- Polished brass
- Matte black

Accent colours
- Blush
- Sage
- Powder blue
- Dove grey
Pastels stay clean against a true white instead of looking dusty. Keep them soft and let the white do the work.

One pairing to try
Pure white with blush pink
Oak, antique brass and a blush wall or headboard panel — pure white keeps the pink fresh rather than sugary.





















